![]() The survey, which also benchmarks the level of trust consumers have against other sources of information, shows that 37 percent of consumers have as much trust in online reviews as they do in recommendations seen on social media. Buyers Trust the Reviews They Read OnlineĪlthough the power of online reviews still lags behind that of personal recommendations from family and friends, it continues to hold much influence over consumers.Īccording to the latest online review statistics, nearly half (49 percent) of all consumers say they trust the reviews they read online as much as personal recommendations (BrightLocal, 2022). Statistics show that 62 percent of consumers have no tolerance for fraudulent reviews and believe that they should be removed. The same goes for fake reviews, which are present on countless websites including major review sites like Google and Amazon. As many as 62 percent of consumers say they will not support brands that engage in review censorship (Trustpilot, 2020). That includes censoring negative reviews.Īs online reviews statistics show, this is a practice that could greatly jeopardize business sales. That aside, ecommerce owners should also avoid manipulating their reviews in any way. As established in the previous statistic, reviews with perfect scores may do more harm than good. So then, how many people trust a business more after reading positive online reviews?Īuthenticity and transparency are important factors consumers look out for in reviews. As we’ll discover in the next statistic, when acquiring reviews, you’ll want to ensure they’re authentic. These online review statistics show just how influential these reviews are for businesses. In fact, nearly two out of every three (62 percent) consumers say reviews play a “big” or “moderate” role in finding out more about a business.Ĭonsumers are also turning to reviews rather frequently-65 percent say they’ve read an online review in the past week, while up to 94 percent say they’ve done so in the past year. Not only does this imply that reviews are an integral part of consumers’ purchase process, it also indicates a high level of confidence and faith that buyers have in fellow consumers’ opinions. Nearly nine out of ten (88 percent) consumers worldwide make the effort to consult reviews when discovering a local business (Podium, 2021). The first statistic will help you to understand the importance of reviews in a consumer’s purchase journey. ![]() Without further ado, let’s dive into the ten online review statistics all business owners need to know in 2023. ![]() As we’ll see from these online review statistics, negative reviews can be damaging, but all-perfect review scores may also raise warning bells. ![]() When that happens, you will want to mitigate the problem as quickly and as best as you can before it makes its way online and public.īut customer reviews are tricky. When they affect the way customers engage with your store, the result can sometimes take the form of bad online reviews, which could hurt your business.įrom logistical delays because of the complexities of international shipping to a miscommunication with your supplier, there are plenty of unanticipated hiccups that can turn a positive shopping experience negative for your customer. What can go wrong?Īs experienced dropshippers know, there are so many aspects involved in running an ecommerce business that some problems do get overlooked. Your systems are fully tested and in place. ![]()
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